The first screen of a service page should say what you do
Google’s page on helpful, people-first content, marked last updated 1 October 2026, added a section on main content. The doc defines main content as the part of the page that directly helps it achieve its purpose. That can be text, images, video, a calculator, search on the page, a discussion, or specs behind a tab. Titles and headings count, because people use them to decide whether to visit. Quality raters are trained to look at effort, originality, skill, and accuracy. The same page says rater data is not used directly in ranking. Google compares it to comment cards in a restaurant: the card is about how the service looks, not about which table the next guest is seated at.
Comment cards do not seat the guest. In search, a rater score also does not place your URL. That still does not excuse a service-page first screen that is only a slogan. Someone arriving from a result usually wants to know whether you do the job they have, which district you are in, and how this page wants them to write. If the first screen is only “your digital partner” and a button, the introduction is not finished. They have to scroll and guess whether you build a brochure site, a back office, or support. Our service page leads with website builds in Taipei, systems, and company AI, the Zhongshan address on Fuxing North Road, a price band, and the form, all visible without scrolling. Those lines are for the person who landed. They also match the doc: the part that lets this page finish its job.
The chat button on the homepage can stay. On the Chinese homepage the three service words open a conversation so someone does not have to type the brief from zero. That is a shortcut, not a substitute for the service sentence. If the same screen never says what you do, the visitor still does not know whether you take their job. The same screen still needs the work (sites, back offices, payments, LINE AI), the Zhongshan base, Taiwan-wide remote delivery, the form, and no public phone. If a rater treats the page’s purpose as “explain the service,” they read those sentences. They do not only press the button. When you review the service page each quarter, use the same check: do not press the button, read the first screen, and see whether the sentences are there.
The four things raters are told to look at can be used to edit your own service page. They are not a score you give yourself. Effort means the price band, the process, and the work you refuse are written by someone who does those jobs. Swapping a city name onto another firm’s page is not that effort. Originality means your band, your address, and the jobs you actually take, which another site cannot copy, so they belong on the first screen instead of adjectives every firm uses. Skill means a buyer finishes the paragraph knowing the next step is the form, a time, or papers to prepare, not another stack of adjectives. Accuracy means no badge you do not hold, no phone you do not publish, and no promise about rank. A model may draft. A person checks the four before upload. That is the same week as the fact-check note.
Homepage, service page, and area page should not fight over one sentence. Someone searching for a Taipei website build needs the service page to say what you do and how price starts. The area page only answers whether the work can be remote or whether a visit in Taipei is possible. The homepage answers who you are and where the base is. That split is already in the query note. Main content that matches purpose is this split: the service page answers service and price, the area page answers how you meet, the homepage answers who you are. After that answer, link onward. If the three pages name three different districts, the visitor cannot tell which line is the base.
This week’s edit stays small: the first screen of the service page, not a new skin for the whole site. The person who owns that page opens it and does not scroll. They check four answers: what you do, where the base is, the starting budget, and how to write. If the district or the starting price is missing, they add that sentence on the first screen. Do not recolor the site because a help page grew a section. Markup repeats only sentences a person can see. That lives on the structure page. If you only change the skin and the first screen is still a slogan, you have not added main content.
Two first screens, read once
One page opens on a full-bleed film and the only words are “build the future.” The line “we build websites” sits at the bottom. If the purpose of that page is to be hired, the main content sits where many people never scroll. The editor moves what you do and where you are into the first screen. The film can stay behind the type, but it cannot be the only explanation on the page.
The other kind of service page is already specific. The first screen says Taipei Zhongshan, a band for a brochure site, LINE support priced apart, contact by form. A buyer does not have to guess the district, the rough price, or whether to write. That page does not need a full rewrite in the name of main content. What it usually needs is the person who owns pricing to replace a band that is no longer current. Do not add a vision paragraph to pad the main content.
Questions
Can a rater score drop our rankings by itself?
Google says no. Raters are checking whether the search systems look like they are working. That comment-card score is not fed straight into where your URL sits. You should still make the first screen of the service page finish that page: what you do, where the office is, and how to write. The person who landed has to understand it without scrolling.
Does the chat button count as main content?
The chat button on the homepage can stay. It is one way to talk. It does not replace the sentences that say what you do. The first screen of the service page still has to say the work, the base, and how to reach you. A slogan plus a large button has not finished the job of explaining the service.
Which page should carry price?
Price and scope live on the service page. The homepage says who you are, where the office is, and the three kinds of work. Those two pages should not name two different districts. The area page should not invent a third base either. It only answers remote work versus a visit.
Read the service page’s first screen Ask us to read yours
Source: Google Search Central, helpful content, page marked last updated 2026-10-01 UTC. Rater scores do not rank pages directly.